Case Study

Coway Airmega Air Purifier Campaign

The Client

The client for this project was Coway. Coway is a company that creates the air purifiers. They hired me to help create a magazine ad and a promotional poster that showed clients the details of the device's design and function, and a user manual for the device. This would allow customers to better understand the product and be more inclined to purchase it.

The Target Audience

Males or females of any age group that struggle with allergies, asthma, or air quality. These people would be looking for a product that improves their air quality and helps to alleviate the symptoms they are having. Since the design shows the whole product and explains the function of the device, I think that this target audience would respond very well to the campaign. People like knowing what items they are purchasing and the quality that they get.